Who We Are + What We Stand For

Our FreshChoice team is a group of pet lovers that are fed up with “big pet food” and decided to develop a suite of raw pet foods and smoked treats made the way you would make it if you had the time and the knowledge to make a nutritious, wholesome and balanced food for your pet.

We partnered with a panel of PhD’s to develop our raw diets to ensure they provide optimal nutrition and meet AAFCO profiles for all life stages. Using our whole cuts of meat, our superfoods and vitamins and minerals, we developed an ultra-premium raw diet that will help your dog or cat thrive.

We source our meats from local farmers that are located within hours of our Midwest plant. We manufacture 100% of our food and treats, we NEVER use co-packers.

FreshChoice Complete is Pet Food with Integrity. It is Pet Food that is real food, pure and simple nutrition. No by-products, no fillers. We control every aspect of preparation, from farm to butcher to delivery to your local pet store.


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